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Politics

Faking it on Twitter: Why social media may not sway Asia elections

Candidates' inflated followings and low engagement suggest reach is overstated

  © Nikkei montage/Reuters

SINGAPORE -- Candidates running in a slew of elections across Asia this year are taking to Twitter and other social media platforms to share slogans, pitch policies, rankle rivals and rouse crowds ahead of campaign rallies.

For the last decade or so, elections have typically been depicted as social media-driven contests where the hashtag outranks the hustings when it comes to canvassing votes, particularly from smartphone-dependent millennials.

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