India doubles down on traditional therapies with WHO hub, new visa

Modi defies skeptics, pours $250m into research and courts treatment tourists

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An ayurvedic medicine shop in Mumbai: The traditional Indian method of care focuses on mainly plant-based medicines. © Reuters

KIRAN SHARMA, Nikkei staff writer

NEW DELHI -- Indian Prime Minister Narendra Modi has been beating the drum for traditional Indian therapies and yoga ever since he entered office in 2014. His government now aims to make India a prime destination for international patients seeking alternative therapies -- with the help of the World Health Organization and a new visa category.

"We are committed to making India a global medical value hub by further strengthening our traditional medicine industry," Health Minister Mansukh Mandaviya said in mid-May.

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