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India election

BJP war chest gives it a big edge reaching Indian voters

The ruling party eyes second term as marathon election nears its end

BJP supporters hold masks of Indian Prime Minister Narendra Modi before a rally in Kolkata on May 16. (Photo by Kosaku Mimura)

NEW DELHI -- With the seven-stage Indian general election drawing to a close Sunday, it has emerged that Prime Minister Narendra Modi's cash-rich Bharatiya Janata Party dominated political advertising on digital platforms such as Google and Facebook, far outspending rivals.

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