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Indo-Pacific

Japan's 'Instafamous' ambassador aims to regain clout in Jakarta

Kenji Kanasugi knows the number of 'likes' gains influence in net-savvy Indonesia

Ambassador Kenji Kanasugi poses in front of the Japanese flag. (From the Japanese Embassy's Instagram)

JAKARTA -- From claypot to curry and mie ayam, the Japanese Embassy in Indonesia's 155,000 Instagram followers usually know what local dish Ambassador Kenji Kanasugi had for lunch.

Tokyo's former point man for North Korean affairs has been busy promoting Japan since arriving in Jakarta in January. The choice of Kanasugi to serve as ambassador to Indonesia was a strategic decision made by Prime Minister Yoshihide Suga to send the best and brightest of Japan's diplomatic corps across the crucial Indo-Pacific region.

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