ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter
International relations

Taiwan's #FreedomPineapple campaign gathers pace after China ban

In a few days, pineapple orders surpassed total cross-strait shipments in 2020

Taiwan President Tsai Ing-wen attends an event promoting Taiwanese pineapples in Taipei on March 3.   © Reuters

TAIPEI -- China's latest attempt to squeeze Taiwan's economy appears to have run out of juice.

A ban on imports of Taiwanese pineapples announced late last month prompted Taipei into immediate action. The government launched operation #FreedomPineapple to rally support on social media and call on people and companies to buy home grown pineapples.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more