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US-China tensions

Chinese brands in U.S. face tougher challenges amid tensions

Localization and civic engagement are keys to gaining consumer trust: executives

Chinese companies also have a difficult time digesting U.S. laws, according to a survey.   © Reuters

NEW YORK -- After U.S. House Speaker Nancy Pelosi's visit to Taiwan, the prospect of relations between the U.S. and China improving seems to be dimming for Chinese companies operating in the U.S. -- making it harder for them to strengthen their brand presence in the world's largest economy.

The China General Chamber of Commerce-U.S.A.'s annual business survey of Chinese enterprises in the U.S., published this summer, showed that only 10% of respondents see bilateral relations improving in the upcoming year, the lowest since 2018. Among the 111 companies that responded to the survey, 19% foresee that U.S.-China economic and trade relations will moderately or substantially improve this year, whereas 39% of respondents held this view in 2021.

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