RedNote boosts English content moderation as TikTok 'refugees' flood in

Chinese social media app soars to No. 1 in U.S. Apple store

20250117N RedNote

RedNote is looking for English-speaking staff to help it comply with China's rules on online content. (Photo by Tomoko Wakasugi)

TOMOKO WAKASUGI, Nikkei staff writer

SHANGHAI -- Chinese social media app Xiaohongshu, known internationally as RedNote, is scrambling to hire English-language content moderators as a potential U.S. ban on TikTok starting Sunday has that platform's users flocking to other options in massive numbers.

Chinese media reported on Friday that a tech outsourcing company claiming to work with RedNote had posted multiple jobs related to the company on Chinese recruitment platforms.

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