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Japan to hold online platforms accountable for vendors' behavior

If passed, new law will require sites to verify sellers' identities to prevent fraud

E-commerce sites in Japan, such as, Rakuten, Yahoo, Mercari, will face tighter scrutiny under a new proposed law. (Source photos by Kyodo and Ken Kobayashi)

TOKYO -- Japan plans to tighten rules around e-commerce to prevent sales by fraudulent vendors, Nikkei learned on Wednesday.

The government hopes to enact a new law that will offer shoppers more protection. Under the new law, operators of e-commerce platforms will be responsible for checking and verifying sellers' identities. These operators will also be responsible for resolving any conflict between vendors and buyers that arise from sales on their platforms.

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