SEOUL -- South Korean companies are increasing their investments in China at a time when the two economic powers are moving to repair their relationship that was damaged by the deployment of a U.S. missile defense system on South Korean soil in March.
Seoul-based beauty care company Aekyung said that it set up a Chinese subsidiary in Shanghai last month, seeking to target young consumers with its cosmetics brands, which include AGE 20's and Luna. Before the launch, the company in October invited 42 Chinese internet personalities to its shopping mall in the northwestern city of Suwon for a promotional event.
