BANGKOK -- Red Bull, the world's bestselling energy drink, derives its name and recipe from a Thai beverage called Krating Daeng. Created by Chaleo Yoovidhya, who was born to a poor family in the country's north, the power drink found its way onto the global stage when it was discovered by Austrian entrepreneur Dietrich Mateschitz.
Together, Yoovidhya and Mateschitz created Red Bull GmbH, which marketed the drink worldwide, after slightly reducing the sweetness for the global audience. The phenomenal success made both men multibillionaires. Chaleo's son Chalerm Yoovidhya sits at No. 2 on Forbes' Thai rich list.