Samsung links with Netflix to vie with Apple's in-house entertainment

World's top smartphone maker looks beyond hardware as 5G dawns

20200212N Samsung flip

Samsung Electronics unveils the Z Flip foldable phone at San Francisco on Feb. 11. The world's leading smartphone maker is looking beyond hardware for the 5G era. © Reuters

HIROMI SATO and KOTARO HOSOKAWA, Nikkei staff writers

PALO ALTO, U.S./SEOUL -- As the fight for smartphone domination expands beyond the handsets themselves and into auxiliary services, Samsung Electronics is forging an alliance with leading content distributors like Netflix, Microsoft and Spotify.

Samsung announced the tie-up at an event in San Francisco on Tuesday. Unlike rival Apple, which is building an in-house entertainment ecosystem, the South Korean company is tapping outside partners for the 5G era.

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