20250725 The Faith Conference | 18 & 19 May 2024 | WTCKL

The Faith Conference, featuring Mufti Ismail Musa Menk, Muhammad Salah and Sheikh Wael Ibrahim, attracted thousands of people to the World Trade Centre in Kuala Lumpur in May 2024. (Photo credit: Faith Events)

Faith goes mainstream in Malaysia as spiritual events rival concerts

Private sector hosts thousands at religious gatherings, with tangible economic impact

KUALA LUMPUR -- Anyone watching the 3,000 people pouring into the Shah Alam Convention Center 30 kilometers west of the Malaysian capital with a spring in their step would have been forgiven for thinking they were attending a concert or cultural festival.

The entertainment on offer, however, was of a very different nature. It was headlined by popular Zimbabwean preacher Mufti Ismail Musa Menk, better known as Mufti Menk, who gave a sermon on "unity in diversity."

Sponsored Content

About Sponsored ContentThis content was commissioned by Nikkei's Global Business Bureau.