20250530 DALI O!save main new

Hard discounters DALI and O!Save are expanding fast across Metro Manila and the Philippines' main island of Luzon. Their outlets are characterized by own-brand products and no-frills decor. (Nikkei montage/Source photos by Ramon Royandoyan and screenshot from O!save's website)

Hard discounters Dali and O!Save shake up Philippine grocery market

No-frills outlets attract consumers facing cost-of-living crunch

MANILA -- When Cheryl Santiago wants to restock her grocery cupboard she automatically heads to Dali, the no-frills discount store near her home in Rizal, a province on the outskirts of Metro Manila.

"They're mostly a primary stop for everyday essentials like snacks, pantry staples and personal care items," the 49-year-old teacher told Nikkei Asia as she loaded up her shopping trolley. "Because their prices are affordable and the store is convenient, I rely on them a lot to cover the basics without overspending."

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