Luxury hotel chain Aman is scheduled to open high-end residences in this Bangkok tower next month in cooperation with a local developer, the Nai Lert Group. (Photo by Yuki Kohara)

Southeast Asia's luxury real estate market sizzles as rich move in

Thailand the epicenter as high-end brands develop residential projects

TSUBASA SURUGA and KENYA AKAMA

March 11, 2025 06:00 JST

SINGAPORE/BANGKOK -- After three years in Dubai, Japanese investor Tsubasa Yozawa returned last year to what he calls his ideal home in central Bangkok: a 66th-floor Ritz-Carlton residence at King Power Mahanakhon, one of Thailand's tallest skyscrapers.

From his perch high above the Thai capital, the 42-year old not only enjoys a panoramic view of the city skyline, but of a booming luxury property market he believes is Southeast Asia's next big thing.