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Members of Japan's artistic swimming team watch fireworks during the closing ceremony to the Tokyo Olympics on Sunday.   © Kyodo
Asia Insight

Asia's Olympic star rises on record medal haul and viewership

But patchy investment and geopolitics cast doubt on continued success

RURIKA IMAHASHI and FRANCESCA REGALADO, Nikkei staff writers | Japan

TOKYO -- Japanese athletes' success at their home Olympics marks a wider tilt of the Games toward Asia as the region plays host more often and notches record medal hauls.

The Tokyo jamboree formed the second part of a symbolic trilogy of East Asian events, as Asia's market power vies with U.S. broadcaster demands for time zones compatible with American viewing habits.

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