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Asia Insight

Cash-strapped Chinese shoppers get picky

Households skimp on smartphones but still spend on movies

DAISUKE HARASHIMA, Nikkei staff writer | China

DALIAN -- Li Qiang's household income has soared 70% in the last five years, but life isn't getting any easier.

"Economic pressure is only rising," said the 36-year-old white collar worker with a wife and 1-year-old child in Dalian. It is a sentiment many Chinese share, and it tells us a lot about why consumer spending growth is slowing after years of rapid expansion egged on by the government.

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