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© Nikkei photo illustration/Source photo of Kim Jong Un by Getty Images

South Korea's corporate giants tiptoe toward the North

Chaebol sound positive about entering the country but harbor private concerns

SEOUL -- The heir to the Samsung empire had a shock on his first visit to Pyongyang last month.

Traveling in a 200-member delegation to North Korea with South Korean President Moon Jae-in, Samsung Electronics Vice Chairman Lee Jae-yong saw a billboard near Pyongyang Station that read "Science First, Talent First."

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