20250321 Nicholas and Su Wen MAIN?

Nicholas Wong and his partner Su Wen, pictured with three cats at their home just outside Kuala Lumpur, are among Asia's growing legion of pet lovers. Experts say domestic animals have become more popular both in countries with growing populations and those with sliding birth rates. (Photo by Norman Goh)

Asia's pet boom lets food, health care, tech players off leash

Pet 'humanization' drives world-beating growth; post-pandemic companionship appeal rises

GONGJU, South Korea/KUALA LUMPUR -- Over the first half of this century, the number of people living in Asia will see a nearly 1.5-fold increase. But the region hosts another community that is multiplying fast -- household pets.

That means a multibillion-dollar business opportunity is knocking for providers of all kinds of pet products and services, from food and health care to tech and tourism, as people across a region -- which the United Nations estimates will be home to 5 billion by 2050 -- become more affluent and splurge on pets as a source of companionship, spurred in part by the COVID-19 pandemic.

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