20250707 Li Ning

Stores for mainland Chinese brands like sportswear firm Li-Ning, seen here at Canton Road in Hong Kong's Tsim Sha Tsui district on June 24, are reshaping the city's commercial landscape. (Photo by Yuki Kohara) 

Hong Kong retail gets mainland makeover as Chinese brands move in

From EVs to Meituan food deliveries and Mixue bubble tea, newcomers push out rivals

HONG KONG -- The Tsim Sha Tsui district of Hong Kong was buzzing on a Friday evening in mid-June, yet not a single customer ventured into Prince Beef Brisket and Offal Noodles in the heart of one of the city's top tourism and shopping spots. Just next door, customers streamed into Hefu Noodle, a more stylish and spacious mainland Chinese chain with similar prices.

"They have taken away half of our business since they opened in December, because their mainland owner has deep pockets for top-notch decorations," lamented Ms. Fung, a Prince Noodles worker in her early 40s.

Sponsored Content

About Sponsored ContentThis content was commissioned by Nikkei's Global Business Bureau.