January 11, 2018 5:16 pm JST

Samsung, LG battle over displays, smart homes at Las Vegas electronics show

South Korean companies compete to win standards of future technology at annual CES event

KIM JAEWON, Nikkei staff writer

Visitors enjoy Samsung Electronics' home appliances with artificial intelligent technology at CES in Las Vegas on Wednesday. (Photo by Kim Jaewon)

LAS VEGAS, U.S. -- South Korea's two leading technology companies battled over their television displays and smart-home systems at this year's CES, the annual consumer electronics show in Las Vegas, continuing their war over which one will win standards of next-generation TVs and home appliances.

Samsung Electronics unveiled a 146-inch modular TV called "The Wall," which features self-emitting MicroLED technology. The company said the technology delivers high definition, without restrictions to size, resolution or form, thanks to micrometer scale LEDs that serve as their own source of light.

"The Wall can transform into any size and delivers incredible brightness, color gamut, color volume and black levels," said Han Jong-hee, Samsung's president.

"We're excited about this next step along our roadmap to the future of screen technology and the remarkable viewing experience it offers to consumers."

While Samsung adopted new technology in its TV displays, LG Electronics further developed its organic light-emitting diode screen technology by showcasing a unique 28-meter-long LG OLED Canyon made of 246 OLED displays, just a few blocks away from Samsung's exhibition site.

Visitors marveled at the twisting canyon trail, experiencing alluring images produced by a total of 2 billion self-emissive OLED pixels. An attendee applauded after walking through the displays featuring natural wonders, including a forest, glacier, waterfall and blizzard. Immersive Dolby Atmos audio also helped people focus on the video experience.

Samsung and LG are also competing in smart-home technology, with each launching their own artificial technology systems. Samsung showed off its SmartThings system, which connects all of its devices -- from refrigerators to smartphones -- to a voice assistant. By analyzing a user's personal data, such as taste and health, the system can recommend customized recipes by controlling calories.

LG also unveiled its deep learning-based AI technology ThinQ, with the rollout of its own tool to all its divisions. For example, an air conditioner learns customers' living patterns over time and cools the room automatically to the temperature preferred by the occupant. In autos, LG's cabin monitoring technology learns a driver's facial expressions and gestures and recognizes the moment the driver gets drowsy.

"ThinQ will completely change the way consumers use our products, because the products will learn about the users to provide intelligent services," said Park Il-pyung, chief technology officer of LG. "It is the embodiment of our open philosophy, which is to provide the most powerful AI solutions to our customers via a strategy of open platform, open partnership and open connectivity."

Asia300

Samsung Electronics Co., Ltd.

South Korea

Market(Ticker): KRX(005930)
Sector:
Industry:
Electronic Technology
Telecommunications Equipment
Market cap(USD): 330,771.07M
Shares: 147.34M
Asia300

LG Electronics, Inc.

South Korea

Market(Ticker): KRX(066570)
Sector:
Industry:
Consumer Durables
Electronics/Appliances
Market cap(USD): 16,743.22M
Shares: 163.64M

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