Alibaba shakes up grocery arm Freshippo leadership, signaling potential sale

China's instant-delivery grocery market has been marked by fierce competition

20240319 Alibaba Freshippo outlet for Caixin

A Freshippo outlet in China's Henan province.

BAO YUNHONG, SUN YANYAN and DENISE JIA, Caixin

Alibaba Group Holding has appointed a new head of its Freshippo grocery arm, raising speculation about the future direction of the retail unit.

Hou Yi, Freshippo's founder, will be replaced as chief executive officer by Yan Xiaolei, the current chief financial officer.

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