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Baidu takes aim at ByteDance and Tencent with internal video merger

Haokan and Quanmin brands to target different parts of booming short-clip market

As of June, China had 818 million short-video platform users, more than half of the nation’s entire population.   © Reuters

Search giant Baidu has combined its two short-video units into one business, as it eyes a larger slice of a $19.3 billion market dominated by Tencent and ByteDance.

Baidu said Wednesday in a press statement that it had integrated staff from Haokan and Quanmin into a single department to be overseen by Haokan's chief, Song Jian.

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