Chinese short video platform Kuaishou is upping the ante in its expansion into local lifestyle services with an agreement with on-demand services and food delivery giant Meituan as the TikTok-like app struggles to become profitable in a rapidly changing policy environment.
The deal will see Meituan -- which has been snared in a government crackdown on tech giants' anti-competitive practices -- launch a miniprogram on the Kuaishou platform through which its merchants can directly sell their products and services, give out coupons and provide after-sale services to Kuaishou users, according to a statement released on Monday.
