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Chinese brands top Euro 2020 sponsorship

Hisense, Alipay, Vivo and TikTok are among the 12 sponsors of popular sporting event

Italy versus Switzerland in Group A of Euro 2020 -- the first top-notch sporting event launched since the pandemic, after a one-year delay -- in Rome on June 16.   © Reuters

More Chinese companies than ever signed up to sponsor the UEFA European Football Championships, becoming the largest source of sponsorship for the tournament, which kicked off Friday in Rome.

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