Chinese consumers have bought into the global craze for nicotinamide mononucleotide, or NMN, a product with supposed "anti-aging" properties that's been touted by sellers as an "elixir of youth," which has topped sales on cross-border e-commerce platforms in recent years.
Users mention improved sleep quality as one of its benefits, while others rave in online testimonials that it is a miracle remedy that boosts energy, sharpens hearing and vision and even accelerates nail growth. Despite lacking a breakthrough in human clinical trials, the global NMN market size was forecast to grow to over $400 million by 2028, market research firm Bosson Research in a 2022 report.
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