In depth: Trip.com eyes post-pandemic tourism boom, as rivals circle

Hip new social networks are stoking competition in travel sector

20220325 Trip.com

Trip.com Group listed on the Hong Kong Stock Exchange last April. The company and its rivals are gearing up for a post-pandemic boom in travel. (Photo courtesy of the company)

MANYUN ZOU, SUN YANRAN and JIA TIANQIONG, Caixin

Wearing a pink French-style dress and a cloche hat, Trip.com Vice President Sun Tianxu is ripping through her first batch of deals of the night on a corporate livestream.

"This is an opportunity, free of charge, to stay at the Shangri-La Deluxe Riverview room -- note this is not the basic room, it is the Riverview room, a luxury room. Share the livestream now with the words 'Shanghai Foreshore Shangri-La' for your chance to win!" Sun delivers the spiel with the practiced, rapid-fire clip of a bullhorn-wielding tour group operator. "The fourth and fifth deals on our product catalog are limited to tonight... There are just 100! No more."

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