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In depth: Volatile cocktail stirring up China's baijiu market

Distilleries face slowing sales and more regulatory scrutiny over share prices

The new top man at the world's most valuable liquor company means business.

During a shareholder's meeting last month, distiller Kweichow Moutai's new chairman Ding Xiongjun pledged a series of long-term reforms to make the company the first Fortune Global 500 company based in Guizhou, one of China's poorest provinces.

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