ByteDance's Douyin mobile app, the Chinese version of its enormously popular TikTok, is challenging rivals Alibaba Group and Meituan for a slice of China's e-commerce and local services business.
Having attracted hundreds of millions of users with its video-sharing product, Beijing-based ByteDance is pushing to capitalize on that following. Since 2021, the company has pushed TikTok and Douyin to promote online shopping to monetize their user traffic.