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Caixin

Trailing rivals, Tencent short-video app pivots to movies and TV

VP Sun calls current clip culture 'vulgar' and viewers 'idiots'

Content on Tencent's Weishi app is being changed after falling out of favor with top management and falling behind rivals Douyin and Kuaishou.   © Reuters
GUAN CONG and MATTHEW WALSH, Caixin | China

Tencent Holdings said it will reposition its Weishi app to focus on film and TV content, as the short-video platform struggles to win users in an increasingly saturated domestic market dominated by Douyin and Kuaishou.

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