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Century of Data

Japan weighs tighter protections on internet user data

Government panel considers requiring consent for use of cookies for individuals

A Japanese government panel is working to strengthen personal data protection rules and trying to balance user privacy with businesses' desire to develop better products.

TOKYO -- The Japanese government will revise a law on personal data protection and introduce new rules on how companies can analyze personal information, Nikkei has learned.

The new rules will require companies to obtain the consent of users when "cookies" are used, and when these cookies are given to third parties to create individual profiles. The regulations will also require companies to explain how the profiles are created, such as through artificial intelligence.

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