ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter
Comment

As borders reopen, is Japan ready for tourism's pitfalls?

From crowding to reliance on China, current approach is unsustainable long-term

The Asakusa district is a popular sightseeing spot in Tokyo. The Japanese government still aims to welcome 60 million visitors by 2030, a goal initially set before the coronavirus pandemic.   © Reuters

TOKYO -- After closing its doors to most foreign travelers throughout the coronavirus pandemic, the Japanese government has announced plans to start allowing group tours to enter Japan next month, much to the relief of hotels and other businesses that rely on tourism.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more