India's Google-backed Dunzo plants local e-commerce ecosystem

Delivery startup's tech and errand service connects shops and customers

20210318 Dunzo delivery

Dunzo completes deliveries within 24 minutes, on average. (Photo courtesy of Dunzo )

KEN KOYANAGI, Nikkei Asia Editor-at-large

MUMBAI --- Delivery startups are springing up across the world amid the COVID-19 pandemic, with most focusing on delivering meals. But Dunzo Digital, backed by Google, has chosen a different niche, offering quick motorbike errand-running and deliveries.

The Bangalore-based company's strategy seems right so far, as its business grows and its valuation reaches $250 million, bringing it closer to the coveted title of unicorn, as billion-dollar startups are called. Its unique "hyperlocal" service model utilizing artificial intelligence and other software technologies is gaining traction from both consumers and merchants.

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