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PopIn founder and CEO Tao Cheng set up his company with help from the University of Tokyo. The startup was later acquired by Chinese internet search company Baidu.

Japan faces test in war for talent in Asia

Government eases visa rules to draw foreign entrepreneurs but hurdles remain

KAZUYUKI OKUDAIRA, Nikkei senior staff writer | Japan

TOKYO -- PopIn, a Tokyo-based Internet company, marked its 10th anniversary in July at an event in Roppongi Hills, an upscale business and commercial complex in Tokyo.

The company's founder and CEO, Tao Cheng, held the event to thank his backers. Originally from China, Cheng came to Japan in 2001, earning a master's degree in information technology at the University of Tokyo. While still at school, Cheng launched popIn based on a technology he developed. By selecting words on a webpage, the reader can generate search results without having to jump back and forth between different pages.

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