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Nation branding: What image does Tokyo want to portray?

Japan should stand for democracy and diversity with same passion as history

TOKYO -- In its perennial disputes over historical issues with neighbors, Japan has struggled to find a clear message that can win over world opinion. When it comes to branding, Tokyo's efforts pale in comparison to China's all-out public relations campaign that does not miss any small detail.

A subtle but unmistakable change in Lt. Pete Mitchell's bomber jacket in the sequel to the 1986 blockbuster "Top Gun" is a testament to China's marketing acumen.

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