Beijing-based ByteDance has until Sept. 15 to find a buyer for the U.S. arm of its TikTok short video app. Days before the deadline set by the Trump administration, this is the only certainty in a sale process marked by conflicting accounts, changing bidding groups, internal disagreements and shifting alliances.
Complicating the matter is a landscape in which the key players face a new set of rules that appear both mutually contradictory and ambiguous.
