Coronavirus drives Japan workmates to drink and bond online

Companies pay for virtual 'nomikai' to beat isolation and boost staff morale

20200410 online Nomikai

Linkbal held a workplace party in groups of four people to facilitate conversation. (Photo courtesy of Linkbal)

ERI SUGIURA, Nikkei staff writer

TOKYO -- Few Japanese customs are so beloved of its millions of company employees as the "nomikai" -- the after-work drinking party that is a chance to bond with colleagues, let the hair down and tell a few home truths to the bosses before knuckling down to office life the next day.

Now online "nomikai" are becoming a trend after Japan's government decreed a state of emergency in Tokyo and other big cities. Bar opening hours have been limited and Japanese urged to observe social distancing to contain the coronavirus spread.

Sponsored Content

About Sponsored ContentThis content was commissioned by Nikkei's Global Business Bureau.