Disrupted: India's beauty salons battle haircut delivery services

COVID-wary clients prefer safety of their own homes -- and cheaper prices

20210825 India Hairsalon

Indians are spending more than ever on skin and hair care products but are abandoning the beauty shop, a lingering effect of the pandemic. © Reuters

KIRAN SHARMA, Nikkei staff writer

NEW DELHI -- India's beauty salons, already battered by the country's devastating second COVID wave, are now dealing with a related setback: customers who are increasingly finding alternatives to venturing out in a pandemic.

Independent owners are finding it hard to come up with rent and pay salaries as fewer clients walk through their doors. "There's hardly any business now," said Malti Chauhan, 45, who runs a one-room salon in New Delhi. Before the pandemic, Chauhan was used to earning over 50,000 rupees a month ($678); she now makes do with less than 50% of that.

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