Japanese social entrepreneurs defy the pandemic

Many enterprises have changed their business models to keep going

20211028 Cherie COCO main01

Women sew skirts in a studio owned by Cherie Coco in Adjohoun, Benin. (Photo courtesy of Cherie Coco)

JUN SUZUKI, Nikkei Asia assistant politics & economy news editor

TOKYO -- Japanese entrepreneurs who address social issues through business in developing countries are adapting to defy the fallout from the pandemic.

Riho Kawaguchi is the CEO and designer of Cherie Coco, a Yokohama-based company that employs single mothers in Benin to make clothing for sale in Japan.

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