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A recent survey of new orders reveals faster growth in demand from companies outside Japan big cities, compared with their urban counterparts.

COVID pushes Japan's non-metropolitan companies to digitize

Business outsourcing from rural to urban rises 80% in two years

KAZUYA MANABE, Nikkei staff writer | Japan

TOKYO -- The COVID-19 pandemic is forcing Japanese companies located outside big cities to go digital as conventional marketing and other business practices prove less effective in the face of restrictions on movement introduced to limit the spread of the coronavirus.

Faced with a shortage of information technology specialists, Japanese companies headquartered outside large metropolitan areas like Tokyo and Osaka are increasingly sending work to companies and workers in urban centers.

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