ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter
Retail e-commerce surged 20% in Japan since 2019, but there is still room for growth in the country where consumers go shopping online less frequently than those in other countries.
Datawatch

Consumer e-commerce hits a brick wall in Japan

After growing 20% since 2019, online shopping has stalled as COVID curbs ease

HIROKI OBAYASHI and KAZUYA MANABE, Nikkei staff writers | Japan

TOKYO -- Japan's e-commerce market has lost momentum after growing more than 20% since 2019. Demand for online shopping surged as consumers hunkered down at home to avoid COVID-19, but the quick end to the spending spree has dashed hopes that online retail will become a new engine of economic growth.

E-commerce grew about 20% between 2019 and 2021, according to an index compiled by Japanese analytics company Nowcast and JCB based on credit card spending. A survey conducted by the Ministry of Internal Affairs and Communications for the same period found an increase of nearly 30% in e-commerce.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more