ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter

Pandemic sparks transformation in Japan's retail marketing

Supermarkets forced to sell fewer products as consumers spend less time shopping

Customers are spending less time at supermarkets, deciding what to buy before they shop in order to adhere to social distancing guidelines.

TOKYO -- The number of products in Japan's supermarkets is decreasing.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more