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Unicorns and smaller startups have entered a stage testing them for balance.
Datawatch

Unicorns' growth strategy reaching turning point

SBG, other nontraditional investors squeeze money, prioritize profit

KAZUYUKI OKUDAIRA and YOSHIKAZU IMAHORI, Nikkei staff writers | U.S.

PALO ALTO, U.S./TOKYO -- The business model of unicorn companies, which prioritizes growth on the back of ample funds, has come to a turning point, as some major unicorns are struggling in the face of monetary policy tightening overseas.

The term "unicorn" was first used in a 2013 article by the U.S. angel investor Aileen Lee, referring to privately owned startups valued at more than $1 billion.

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