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DealStreetAsia

German-owned South Korean food delivery service expands to Hanoi

Baemin claims tens of thousands of delivery staff in Vietnam in battle with Grab

Woowa Brothers-backed Baemin has launched Baemin Kitchen to take on Grab, as well as Baemin Di Cho – an online grocery service.   © Reuters

HANOI -- Baemin, the food delivery business of South Korean unicorn Woowa Brothers, has expanded to Hanoi a year after its foray into Ho Chi Minh City.

The company, which claims tens of thousands of delivery workers in the Southeast Asian country to date, has launched Baemin Kitchen -- aimed at taking on regional "super app" Grab -- as well as Baemin Di Cho, an online grocery service.

Germany's Delivery Hero acquired Woowa Brothers in a $4-billion deal in late 2019 to ramp up its presence in the Southeast Asia market.

In Vietnam, Woowa Brothers acquired Vietnammm, the local unit of Dutch company Takeaway.com, in 2019. Before that, Vietnammm had purchased the Vietnam business of Foodpanda, which is backed by Rocket Internet.

For the original story from DealStreetAsia, click here.

DealStreetAsia is a financial news site based in Singapore that focuses on corporate investment activity in Asia especially Southeast Asia and India. Nikkei owns a majority stake in the company.

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