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India beauty products retailer Purplle reaches unicorn heights

Goldman backed startup raises $33m aiming to grow e-commerce platform

India's online beauty products retailer Purplle claims to have 7 million monthly active users, more than 1000 brands and 60,000 products on its platform. (Photo by Ken Kobayashi)

NEW DELHI -- Online beauty products retailer Purplle has become the latest Indian startup to earn the unicorn moniker after raising $33 million in its Series E round.

Purplle raised the sum from South Korea's Paramark Ventures and existing investors Blume Ventures, Kedaara and Premji Invest, the company said in a statement Thursday.

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