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India's ICICI Venture invests $44m in houseware maker Cello World

Company produces storage containers and lunchboxes

Founded in 1967, Cello World is a Mumbai-based family-owned business. (Source photo from Cello World Facebook page)

NEW DELHI -- ICICI Venture, the alternative investment arm of India's ICICI Bank, said on Wednesday it had invested $44 million in consumer houseware company Cello World.

Founded in 1967, Cello World is a Mumbai-based family-owned business that manufactures storage containers, water bottles and lunchboxes. It has a presence across 30,000 retail outlets through more than 300 distributors.

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