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Indonesian audio app Noice readies to take on Spotify

Venture capital eyes music and podcast operator amid online streaming boom

Noice started as a radio streaming platform and subsequently added music and podcast platforms in October 2019.

JAKARTA -- Buoyed by a growing appetite for on-demand audio content in Indonesia, listed PT Mahaka Radio Integra (Mari) is enhancing its Noice app in a move to increase market share and explore monetization models.

Launched in June 2018, Noice is part of the Mahaka Media Group, founded by Indonesian business owner Erick Thohir, who currently serves as the government's minister for state-owned enterprises.

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