Shopee clocks most visitors among Indonesian e-commerce apps

Growth driven by increasing competition from rivals like Tokopedia

20210212 Shopee

Indonesia's Shopee averaged 129 million website visits per month in Q4 2020, with the success of SNS marketing. © Reuters

CINDY SILVIANA, DealStreetAsia

JAKARTA -- Sea Group's e-commerce platform Shopee was perched on top of Indonesia's e-commerce market in 2020, clocking the most website visitors in the year.

According to an e-commerce competition map issued by the online shopping aggregator iPrice Group, Shopee clocked average monthly website visits of over 90 million in 2020. SoftBank-backed Tokopedia, with average monthly visits of over 80 million, was the second most popular e-commerce market.

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