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Shopee clocks most visitors among Indonesian e-commerce apps

Growth driven by increasing competition from rivals like Tokopedia

Indonesia's Shopee averaged 129 million website visits per month in Q4 2020, with the success of SNS marketing.   © Reuters

JAKARTA -- Sea Group's e-commerce platform Shopee was perched on top of Indonesia's e-commerce market in 2020, clocking the most website visitors in the year.

According to an e-commerce competition map issued by the online shopping aggregator iPrice Group, Shopee clocked average monthly website visits of over 90 million in 2020. SoftBank-backed Tokopedia, with average monthly visits of over 80 million, was the second most popular e-commerce market.

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