BMW counters Tesla offensive in China with new EV plant

Rise of electrics squeeze luxury carmaker in its most important market

20220623N BMW

An electric-powered BMW iX xDrive 50 at the Auto Zurich Car Show. Luxury car brands have fallen behind Tesla and Chinese players on electric vehicles. © Reuters

SHIN WATANABE, Nikkei staff writer

SHENYANG, China -- Gray walls stretch into the distance about an hour's drive from the center of Shenyang in northeast China. Behind the barriers is Plant Lydia, a 15 billion yuan ($2.24 billion) factory built by BMW Brilliance, a joint venture between BMW and Brilliance China Automotive Holdings.

The massive structure represents an accelerated push into electric vehicles by BMW Group in China as EV specialists like Tesla and Nio eat into the country's all-important luxury car market.

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