China EV makers Neta, Xpeng turn to Africa amid European backlash

Emerging markets gain shine as Europe preps higher tariffs on China-built models

20240702N Xpeng Egypt

Xpeng holds a launch event in Cairo this June for two EV models in Egypt. (Xpeng)

SHIZUKA TANABE, Nikkei staff writer

GUANGZHOU -- Chinese electric-vehicle manufacturers Neta Auto and Xpeng Motors are ramping up their push into Africa, shifting their overseas strategies amid trade frictions with Europe.

Neta, a brand developed by EV startup Hozon New Energy Automobile, opened a flagship store in Kenya in late June. The dealership is Neta's first in Africa.

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