China EV price wars drive Mitsubishi from market

Midsize automakers struggle to compete with local rivals as economy cools

20230928N China EV

Chinese automakers like BYD are cutting domestic prices and aggressively expanding overseas. © Reuters

SHUNSUKE TABETA, HIROFUMI YAMANAKA and AZUSA KAWAKAMI, Nikkei staff writers

SHENZHEN, China/TOKYO -- The rise of electric vehicles in China is fueling a shakeout in its auto market, uprooting players lacking the wherewithal to keep pace while the government bolsters a select few companies in its bid to make the country an automotive powerhouse.

The mounting challenges of the Chinese market, with a cooling economy driving a race to the bottom on prices, have been underscored by Mitsubishi Motors' decision to withdraw from Chinese production.

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